Then, at an Oct. 21 rally in South Carolina, Trump said he asked Google’s CEO, Sundar Pichai, to rename the Atlantic Ocean on Google Maps. According to Trump, Pichai replied, “Please don’t ask us to do that.”
“So, I’ll probably pass,” Trump said. “I think let’s keep it the Atlantic Ocean.”
While Google has not issued a formal statement on the matter, Trump’s obsession with naming places for himself or America is remarkable. In our view, it reflects a textbook case of “toponymic narcissism”—the use of place naming to remake the world in one’s own image.
Let’s not fool ourselves: Trump knows a thing or two about branding. In fact, his business career has largely revolved around marketing the Trump brand on hotels, golf courses, and even golden sneakers. We shouldn’t be surprised to find him following the same playbook in his second presidential term.
Yet the world map is not a private real estate development. Nor can place names be reduced to a branding exercise. Place names have a greater civic purpose as shared global symbols that should transcend the personal glorification and political interests of any individual leader.