India/Kolkata August 11, 2026: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over 87+ years, and the largest jewellery retail player in Eastern India by showroom count, with 208+ Senco Gold & Diamonds showrooms, including two in Dubai, is celebrating India’s 79th Independence Day with the launch of its Chain Festival along with an exclusive Freedom Offer.
The festival invites customers to explore an exquisite range of new designs in gold, platinum, and diamond chains and neckpieces. As part of the special offer, customers can avail themselves of attractive discounts on purchases across Gold, Diamond, Silver, Platinum, and Gossip jewellery, along with a host of other exciting benefits.
The Chain Festival brings together an extensive collection of contemporary and timeless designs, offering customers the perfect opportunity to celebrate the spirit of freedom with elegance and style.
This Independence Day, Senco celebrates the liberated, free-spirited vibe of today’s youth with a stunning range of chains. Inspired by the latest trends, these stylish, eye-catching designs are a bold expression of individuality and identity.More than just an offer, the Chain Festival celebrates the spirit of breaking free—from expectations, stereotypes, and limitations. It’s about embracing who you are, expressing yourself fearlessly, and wearing your freedom with pride.
Commenting on this, Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “Senco Gold & Diamonds is known for its exquisite jewellery collections, which are handcrafted with precision and devotion to detail. This Azadi Utsav, celebrate the spirit of freedom with the elegance of fine jewellery. The festive collection blends timeless heritage with modern design, reflecting unity, pride, and the beauty of craftmanship. Every creation is more than just adornment — it’s a tribute to strength, grace, and individuality. Perfect for marking milestones, gifting loved ones, or adding a special sparkle to your celebrations, each piece is designed to make every moment shine. Rediscover tradition. Celebrate freedom. Shine your way”.
Mrs. Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds), said, “As India celebrates its 79th Independence Day, we are delighted to share the spirit of this joyous occasion with our valued customers through a new collection of exquisite designs in Gold, Diamond and Platinum. August is a month filled with vibrant festivities across the country, from Teej in North India and Varalakshmi Vratam in South India to Friendship Day and Raksha Bandhan celebrated nationwide. Keeping the festive spirit in mind, we have curated an exciting range of new layered chains, along with Gold and Diamond chains in 9K, 14K, 18K and 22K. Through these thoughtfully crafted collections, complemented by attractive festive offers, we aim to bring elegance, joy and a sense of celebration to every special occasion, while offering our customers an even wider choice of designs to cherish and celebrate with their loved ones.”
This year as a part of Freedom Offer, discounts of upto 50% OFF on making charges for gold & diamonds jewellery, upto 15% discount on diamond value, and chain making charges to start from as low as 4.5%. are offered to enhance shopping experience of our customers. Furthermore, the brand is Flexi Gold Offer (where in customers can book their purchase in advance at today’s rate staying protected from rising gold prices and enjoy additional rewards), and 0% deduction on exchange of old gold. These offers are available at all our showrooms.
For online offers please check@https://sencogoldanddiamonds.com/
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About Senco Gold Limited:
Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a rich legacy of over 87+ years, and the largest in Eastern India by number of showrooms. Senco has been featured in the Global Top 100 Luxury Brands list by Deloitte in its February 2024 report. The company’s credit rating has been upgraded by ICRA to [ICRA]A2+ with a “Stable” outlook for short-term borrowings, and [ICRA]A for long-term borrowings. Senco is also certified as a Great Place to Work.
Senco offers an extensive range of jewellery, including gold, diamond, silver, and platinum, along with precious and semi-precious stones. Its vast catalogue features over 156,000 designs in gold jewellery and more than 86,000 designs in diamond jewellery, showcasing a diverse portfolio of handcrafted pieces. Most designs are developed in-house by Senco’s designers, in close collaboration with skilled local karigars in Kolkata and across India.
The company’s brand portfolio includes Everlite, focused on lightweight jewellery; Gossip, its silver and costume jewellery line; and Aham, catering to men. It also offers premium wedding collections such as Vivaha and Rajwada, designed to celebrate timeless elegance and grandeur.