The initiative celebrated football fandom while strengthening fan engagement and community culture
Kolkata, May 23, 2026– Skechers, The Comfort Technology Company™, in association with Mohun Bagan Super Giant (MBSG), introduced a unique fan engagement initiative titled “Live Like a Mariner.” Celebrating India’s rich football legacy and the deep-rooted fan culture of West Bengal, the activation was designed to bring fans closer to the game through immersive, once-in-a-lifetime experiences.
As part of the initiative, Skechers hosted an on-ground fan activation at a prominent mall in Kolkata, drawing participation from football enthusiasts across different parts of the state. The engagement featured a series of interactive and skill-based activities designed to celebrate participants’ abilities, passion, and connection with the sport.
Through the activation, select fans were given the opportunity to be a “Mariner for a Day” – a first-of-its-kind initiative that offered an inside look into the world of professional football.
Selected fans spent an entire day with Mohun Bagan Super Giant players, witnessing behind-the-scenes moments with the team and experiencing the life of a professional footballer up close. The experience also enabled fans to engage directly with players, immerse themselves in the club’s culture, and participate in a special chat show where they shared their journeys as supporters. Winners also received official Mohun Bagan kits along with Skechers merchandise.
Speaking on the initiative, Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said, “Football in India is powered by passionate fans and deep cultural roots, especially in West Bengal where the sport is a part of the cultural fabric. Through our association with Mohun Bagan Super Giant, ‘Live Like a Mariner’ brought fans closer to the game with a unique player-like experience, while reinforcing our commitment to supporting football in India.”
With ‘Live Like a Mariner’, Skechers celebrated India’s rich football fandom while creating deeper and more authentic connections between fans and the sport. The initiative also reflected the brand’s continued focus on nurturing grassroots football culture and driving meaningful community engagement.