Kolkata: Piaggio India, the two-wheeler business of the globally renowned Piaggio Group, strengthened its presence in West Bengal with the inauguration of a new Vespa and Aprilia touch point at Joys Bike Point in Howrah.
The facility marked another step in the company’s efforts to expand its retail footprint, enhance customer accessibility and bring its premium two-wheeler brands closer to consumers across key markets.
The new touch point was inaugurated by Mr. Gaetano Pignataro, Head of Sales Network Development and Trade Marketing – Piaggio Asia Pacific 2 Wheeler, Piaggio Group, and Mr. Ajay Raghuvanshi, Executive Vice President, 2 Wheeler Domestic Business.
Located in Howrah, the facility catered to customers across the city and surrounding areas, offering an integrated platform to explore, purchase and experience Vespa and Aprilia products. It also provided authorised sales and service support, enabling customers to access products and after-sales assistance under one roof.
Speaking about the launch of Vespa and Aprilia Mr. Gaentano Pignataro
Head of sales network development and Trade Marketing, Piaggo Asia Pacific 2 Wheeler, Piaggo Group said, “Piaggio Group in India has understood that there is very good potential, and the company believes a lot in the Indian market. There are extensive efforts focused on expansion, with Kolkata being one of the key targets we have been looking forward to for a long time. We are very pleased to partner with Joy’s Bike to achieve this important milestone and take on this big challenge, which marks a strong new beginning for our expansion across Kolkata and the entire Eastern region. After a long period, Piaggio has started growing again, and while we are happy with these positive results, we know we can do much more. Nationwide, we are on track to close the year with 250 dealerships by December, having already achieved around 240 outlets to date.”
Vespa brought its distinctive Italian heritage, design and premium appeal, while Aprilia represented performance, technology and sporty riding. The availability of both brands at the new touch point offered customers a wider choice within the premium two-wheeler segment.
The inauguration also highlighted West Bengal’s growing importance as a market for premium mobility. With evolving consumer preferences and rising interest in products combining design, technology and lifestyle appeal, Piaggio India continued to focus on strengthening its network and enhancing customer engagement across key markets.