Kolkata, May 15 2026: Kingfisher Strong Power Soda, from United Breweries Limited (UBL), part of the HEINEKEN Company, today created a rare moment in Indian football by bringing fierce rivals Mohun Bagan Super Giant and East Bengal FC to one stage ahead of the much-awaited 2025-26 Indian Super League (ISL) Kolkata Derby, celebrating its partnerships with both clubs. Complementing this, UBL’s Amstel Grande Packaged Drinking Water also partnered with Mohun Bagan Super Giant, marking its entry into Indian football.
Through its partnerships with both clubs, Kingfisher Strong Power Soda is connecting with two of Indian football’s most passionate fan communities during one of the country’s most anticipated sporting moments. The event highlighted the growth of football in India, the energy of its fan culture, and the role brands can play in supporting the sport meaningfully.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Football in West Bengal is one of India’s strongest cultural passion points. The energy, rivalry and fan loyalty around the Kolkata Derby are unmatched anywhere in the country. Through Kingfisher Strong Power Soda and Amstel Grande Packaged Drinking Water, we wanted to be part of that culture in an authentic and meaningful way. Bringing both clubs to one stage ahead of the Derby was our way of celebrating the passion that makes Kolkata football truly special.”
As Indian football continues to expand its cultural and fan relevance, the presence of Kingfisher Strong Power Soda and Amstel Grande Packaged Drinking Water this season reflects UBL’s growing commitment to the sport and the passionate communities behind it.
About United Breweries Limited: Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Smooth, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Heineken® Original, Heineken®️ Silver, Amstel Grande, and Heineken®️ 0.0., Kingfisher Premium Packaged Drinking Water, Kingfisher Strong Power Soda and Amstel Grande Packaged Drinking Water.